Legend was co-founded by Mike Haskamp and Chris Pollak, former classmates and Rugby teammates at Columbia Business School. Worldwide, Legend is broadcast in 279 million homes in 152 countries via 22 broadcast partners including AXN in SE Asia, ESPN International and all major pay-per-view operators in the US and Canada. Additional broadcast partners include Guangdong TV, Shenzhen TV, and various other networks in China. Legend events are also broadcast in China on major video portals Tencent, Weibo, Youku, Zhibo and others. In China alone, Legend is available to more than 600 million viewers nationwide. Ĭhina consists of one of the biggest audiences for Legend. In North America Legend is broadcast on Pay-Per-View and Video-On-Demand on all the major Pay-Per-View providers and also holds the distinction of being the first sports organisation from China to be featured on North American Pay-Per-View. In November 2012, Legend Fighting Championship and ESPN International announced a broadcast agreement to bring the Asia-Pacific Championship of Mixed Martial Arts to ESPN television and broadband channels in 109 countries in Australia and New Zealand, the Caribbean, Latin America, the Middle East and North Africa, sub-Saharan Africa and cruise ships in these territories. In October 2012, Legend signed an agreement with Sony Pictures Television networks for them to broadcast Legend Fighting Championship on AXN in 21 territories across the region. Since then, Legend has signed agreements with broadcasters in China, Australia, New Zealand, the United States, and Canada.
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On the heels of their successful first event, Legend signed a broadcast agreement with KIX (an Asian action TV channel and subsidiary of Tiger Gate Entertainment) to broadcast its MMA competitions in Hong Kong, Singapore, Indonesia, and the Philippines. Legend Fighting Championship 3, Hong Kong.
In June 2019, Legend announced its return to Macau, China on Septemat the MGM Theater in Cotai. Legend re-launched with a fight card in the southern Chinese city of Guangzhou in September 2018. Legend's new partners have refocused the company specifically on Chinese fighters and the Chinese market, in terms of both fight cards and the content they will produce. Under the terms of the agreement, ESPN will serve as the sole distribution agent of all Legend broadcast content in Asia, Oceania, the Indian sub-continent, Europe, the Middle East and Africa. In January 2012, Legend Fighting Championship announced the signing of an exclusive distribution and syndication agreement with ESPN International ( ESPN).
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In spring 2011, Legend signed an agreement with Macau mega-resort and casino City of Dreams to produce an ongoing series of MMA tournaments, under the title “City of Dreams exclusively presents Legend Fighting Championship.” The first event of this partnership took place on July 16, 2011. From this modest start, Legend has grown into one of the most well-known elite-level MMA competitions in the Asia-Pacific, with an international broadcast and some of the top fighters in the region on its roster. Legend held its first event in January 2010 at Star Hall in Hong Kong in front of an audience of just over 1,000 fans. Legend was committed to promoting the sport of MMA throughout the region, to supporting and cultivating its athletes, and to providing exceptional entertainment to a broad audience. Legend invited national champion MMA fighters from throughout the Asia-Pacific region to compete in a freestyle tournament using interdisciplinary martial arts skills in supervised matches under a strict set of rules designed to promote athlete safety and sportsmanship. Kickboxing rules may be used in certain time-dependent matches.China's Liu Wenbo winning the Legend FC Middleweight Championship at Legend FC 10įounded in 2009, Legend Fighting Championship (Legend) was the Asia-Pacific championship of Mixed Martial Arts (MMA). Failure to abide by match rules will result in a foul warning by the referee ignoring these warnings may result in a disqualification. If half of a fighter's body is outside the ropes, or if the referee feels the fighters cannot release a hold on their own, he will order the fighters return to the "fighting stance."įighters may not attack their opponents when they are down and being checked by the referee. The only prohibited attacks in UFO are attacks the groin, spinal cord, or eyes elbows to the head or face and finger submissions.
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